How To Market Through Online Forums

Recently I participated in several online marketing campaigns. When asked where I thought the best place would be to market the product, I came back again and again to forums. The very obvious reason being that people on forums already have a level of buy-in and interest in certain product lines. If I put up an ad on Google I am sending it out into the great world of the Internet, but a forum provides a place where real people are already interested in certain product lines.

CrowdGather recently launched a product that they plan on marketing exclusively online and mostly through forums. The product is Erox, a commercial fragrance that combines pheremones and ER303, a compound proven to increase excitement and arousal in both men and women.

Yesterday, Sanjay registered CrowdGather on the best pheremone review forum called Pherotruth.com. After speaking with the owner of the site he was gracious enough to offer us our own vendor subforum, providing us with access to the most unbiased group of pheremone enthusiasts on the Internet on a Google Page 1 ranking site.

According to PostRelease’s whitepaper forum users are:

• 3.5 times more likely to proactively recommend a particular purchase to someone else
• 3.5 times more likely to share links about new products
• 4 times more likely to post online ratings and reviews
• Almost twice as likely to share advice– offline and in person – based on information they’ve read online

The possibilities for these symbiotic partnerships to be formed are endless to the benefit of the members on the site, the owners of the site and to the marketers of the product.