Archive for August, 2011

How To Market Through Online Forums

Recently I participated in several online marketing campaigns. When asked where I thought the best place would be to market the product, I came back again and again to forums. The very obvious reason being that people on forums already have a level of buy-in and interest in certain product lines. If I put up an ad on Google I am sending it out into the great world of the Internet, but a forum provides a place where real people are already interested in certain product lines.

CrowdGather recently launched a product that they plan on marketing exclusively online and mostly through forums. The product is Erox, a commercial fragrance that combines pheremones and ER303, a compound proven to increase excitement and arousal in both men and women.

Yesterday, Sanjay registered CrowdGather on the best pheremone review forum called Pherotruth.com. After speaking with the owner of the site he was gracious enough to offer us our own vendor subforum, providing us with access to the most unbiased group of pheremone enthusiasts on the Internet on a Google Page 1 ranking site.

According to PostRelease’s whitepaper forum users are:

  • 3.5 times more likely to proactively recommend a particular purchase to someone else
  • 3.5 times more likely to share links about new products
  • 4 times more likely to post online ratings and reviews
  • Almost twice as likely to share advice– offline and in person – based on information they’ve read online

The possibilities for these symbiotic partnerships to be formed are endless to the benefit of the members on the site, the owners of the site and to the marketers of the product.

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ForumCon is Back!

Attention All Forum Owners!

The semi-annual forum conference, ForumCon  is almost upon us.  On September 27th, in Chicago, the conference will bring together leading brands, forum owners and community managers to explore strategies in forum and community development.

During the one-day event, a team of renowned experts, like XenForo's Kier Darby, Dan Gill the co-founder of Huddler and our own Sanjay Sabnani, will  provide guidance on how to effectively engage with communities, gives tips on how to maximize the value of your communities and offers insights into new services to try and trends to watch 
out for.  

Sanjay will be speaking on a panel discussing the buying and selling of forums. 

It's the ultimate event for anyone involved in creating communities. We would love to see some of you there!

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August 2011
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