Archive for August, 2009

Twitter, Facebook, and Social Network traffic on Forums

From a question posted over at the popular The Admin Zone forum, a number of admins of forums are debating the value of traffic from social networking websites like facebook and twitter.  I decided to run some stats on our 80,000+ forums and see just what type of traffic the major social networks bring, and how likely would a visitor be to explore a forum, or bounce and leave the site.

Below is a chart of visitor activity to forums from popular social networks.

A few interesting stats:

  • 1/3 of all our traffic comes from search engines, mostly google.  This traffic tends to be slightly lower performing then our site averages, and something we’re working on improving.
  • Facebook is the 5th most popular referrer to our forums (of any website), it is over 5x as popular as myspace for referring traffic.  However, there are two reasons for this.  1, we offer Facebook Connect integration to make it easy to post updates to your facebook wall from the forum, and 2, myspace blocks all outbound links on their site with a scary intermediate page warning people they are leaving the myspace garden.
  • Social networking sites generally far out perform the average activity on our site, from pages per visit, time on site, and most importantly, a lower bounce rate (meaning people find what’s interesting in the forums after they click through a link on a social network.

For more Lefora Stats, be sure to check our recently added real-time Stats page.


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August 2009
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