Archive for February, 2011

Interviews with Sanjay Sabnani

Many of you have may have heard of Sanjay Sabnani, CEO of Crowdgather,  but may not know a lot about his background in the world of forums. I thought it would be interesting to provide you with links to Sanjay’s more recent interviews as well as give you a brief history on his involvement with forums.

Background
Active as a forum member since 1998, Sanjay Sabnani recognized a unique opportunity to enrich the forum member’s experience as well as effectively monetize a network of sites. Sabnani has been an active proponent of message boards since 2002, when he acquired General Mayhem, his first message board community. He continues to acquire forums and turned this network into a business with the launch of CrowdGather in 2008.
Sabnani has occupied senior executive positions in several publicly held companies: as EVP Strategic Development at Hythiam, Inc. (NASDAQ:HYTM), as Director of Business Development and Strategy at OSI Systems, Inc. (NASDAQ:OSIS), and as President and Director at Venture Catalyst, Inc. (NASDAQ:VCAT).

Interviews
Interview on Jonathan Volk’s Blog
Interview on Mixergy.com
Interview on Corporate Profile
Interview on Young Entrepreneur
Interview on Trendslate

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Where Are Social Media Marketers Seeing the Most Success?

An article was published yesterday on eMarketer that contained some very surprising information. In recent times when marketers discuss social media the primary destination that comes to mind is Facebook, Twitter or Foursquare.

“Eighty-five percent of companies viewed Facebook as successful, a significant jump from 54% in 2009. Yet Facebook hasn’t matched message or bulletin boards, with 93% reporting it was a successful tactic.”

 

This information was released in a study conducted by the University of Massachusetts Dartmouth Center for Market Research.


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