The Long Tail of Forums

In 2004, Chris Anderson wrote an article in Wired Magazine that discussed the importance of the Long Tail economy in regards to Internet based companies. Anderson argues that products in low demand or that have a low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough.

Some of the most successful Internet businesses have leveraged the Long Tail as part of their businesses. Examples include eBay
(auctions), Yahoo! and Google (web search), Amazon (retail) and iTunes Store (music and podcasts).

Perhaps nowhere on the Internet is this more clear than with Internet forums. Niche meeting grounds for merchants and consumers, forums provide a unique environment where experts can talk to people really look for advice on their future purchases.

Recently Sanjay Sabnani, a hobby knife collector and forum geek, ran into this issue. So how does one go about locating a blacksmith in today’s world?

Sanjay’s first step was to turn to different forums including Friends of his had purchased knives through this site and he knew it had a solid reputation. Through his search, Sanjay was introduced to the work of Zoe Crist, an up-and-coming blacksmith.

Prior to the Internet, Sanjay may have dreamed about knives but if his city didn’t have knife makers it would have been difficult to locate a modern day blacksmith. The Internet in general and forums in particular, have the potential of connecting up unlikely people, vendors and merchants looking to make niche purchases.

Forums opened up the door for Sanjay to become the proud owner of a knife that is being shown at a Blade Show by Zoe Crist. Forums also gave Zoe a location to discuss his craft and to meet potential customers.

This is truly one of the clearest examples of the Long Tail economy at work.


2 Responses to “The Long Tail of Forums”

  1. 1 Keyloggers July 12, 2011 at 2:07 am

    Between us

    speaking, in my opinion, it is obvious. I advise to you to try to look in

  2. 2 Ramntreamma August 6, 2011 at 1:45 pm

    [b] [/b]

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