Reflecting on our Public Launch

Last week we went live with a ‘public launch’. As many forum admins may be aware, we had a private period before this where we were keeping quiet to the ‘silicon valley’ circle what we were building out. Our private period drew potential forum admins to our service via google ads. This plan worked very well for us, because it allowed us to closely work with an active and engaged community before publicly launching. Their feedback directly contributed to the product you see today, and the feedback we’re receiving today is contributing to the product you’ll see tomorrow.

Our official public launch on Wednesday, April 9th, 2008 drew a lot of attention from blogs and a few news outlets, such as the San Francisco Chronicle. Some of the larger blogs included TechCrunch and c|net’s Webware.

We had 500 forums created within just the first 24 hours of our launch. TechCrunch was a large slice of the pie driving traffic to our site, with almost 24% of referrals coming from TechCrunch. Another, slightly smaller, slice of that pie came from various RSS readers (17% Google Reader, 3% netvibes, and 2% Bloglines – pretty easy to see who’s dominating the online feedreader market.)



As with any good news, we take that as a time to celebrate and enjoy life. By Wednesday night, we were all starving, so only one cuisine could feed 7 hungry men, Churrascaria (aka Brazilian Barbecue).


Earlier this week, we spent time reviewing our past progress and how we want to keep moving forums forward. We figured the best place to get our product ideas flowing, would be where one of San Francisco’s best beers gets their product flowing – The Anchor Steam Brewery.

For more photos, check out some of these linked below:


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April 2008
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A Lefora Free Forum Production


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